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This page addresses myths #1-3 found on UX Myths as a homework assignment for Internet Studio II at UT Dallas.
Myth #3
Instructions: Find a website that has a lengthy article, but is also scannable. Explain the techniques used that allow the article to be scanned quickly.
Site Example: The Intercept_ - U.S. EMBASSY MEMOS OFFER A GLIMPSE INTO THE "DEVASTATED" LIVES OF REFUGEES REJECTED BY THE TRAVEL BAN
Response: The Intercept combines compelling stories with routine breaks for photos and an uncluttered page to help people scan quickly. Frequent paragraph breaks also help along with a clear serif font (The paragraph font-family is set to: SwiftNeueLTW01, Georgia, serif).
Myth #2
Instructions: Find a website that uses the "scent of information" rule rather than the 3-click rule. Explain how the scent of information is used to lead visitors to the information desired.
Site Example: Amazon.com
Response: Amazon users can browse or search from the main page, but refining, a process clearly delineated in the sidebar, usually requires several clicks to get the search right. Additionally, menu options like wish list, prime features, and more require pursuit through appropriate menus to get to where you want to go.
Myth #1
Instructions: Find a website that uses scrolling as a way to maintain visitor interest or as a way to introduce content. Here are two examples:
- Yul Moreau - scrolling introduces new content
- Nizo for iPhone - scrolling maintains interest
How can you use scrolling to sustain interest for your audience?
Site Example: watchOS - Apple
Response: Apple uses scrolling in an unusual way to showcase products and product features. Sometimes, the scroll moves the page. Sometimes it animates the product. Sometimes it animates the screen on the product.